Analyze an online store, within a traditional business model. The target of the paper can be any online store that also has corresponding traditional outlet, such as Macy’s department store would be a fine topic since it also has an online store.
Describe the firm: What does it offer? How does what it offers online define ecommerce?
Explain the ways in which the only presence adds value to the firms’ offering and how it enhances the traditional channel.
Describe the ways in which the only presence adds value to the firm’s offering and how it enhances the traditional channel.
Summarize your thoughts on the image that the online store has established. Does this conflict or complement the traditional channel?
Discuss ways in which the firm makes used of unique online marketing tools that are not part of the traditional marketing mix.
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