Marketing Mix

Marketing Mix

Using the product/service chosen in Unit 1 and the marketing strategy you developed in unit 2 complete the following: Identify the type of product/service (Oatmeal/Quaker Oats Company)(convenience, shopping,speciality, unsought), and explain in your own words what marketing considerations need to be made for your product/ service (Oatmeal/Quaker Oats Company) based on this product classification.
Determine the most important decisions you will make in developing your product/service (Oatmeal/Quaker Oats Company) compared to your competition ( product attributes, branding,packaging, labeling, product support services). Explain how this supports your marketing strategy.

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