Japan’s Changing Culture: Matsushita Case Study

Japan’s Changing Culture: Matsushita Case Study Click Here To Make an Order Of This Paper.

What does the Matsushita case teach you about the relationship between societal culture and business success?
Question # 5
Matsushita – Panasonic
Japanese multinational electronics corporation
formerly known as Matsushita Electric Industrial Co., Ltd. from Profoundessaywriters.com and experience our high quality essay writing services for as low as $10 after getting a discount. Cheap and Non-plagiarized Custom-essay @Profoundessaywriters.com

Founded In 1918 by Konosuke Matsushita under strong values such as:
Identification
Reciprocal obligations
Loyalty to the company
Despite the materials shortages, Panasonic’s products maintain their quality.
During World War II the company operated factories in Japan and other parts of Asia which produced electrical components and appliances such as light fixtures, motors, electric irons, wireless equipment, and its first vacuum tube

They lost 32 factories and offices.  from Profoundessaywriters.com and experience our high quality essay writing services for as low as $10 after getting a discount. Cheap and Non-plagiarized Custom-essay @Profoundessaywriters.com

During all this time, they kept their values and kept helping their employes.
Matsushita during World War II
Some benefits:
Cheap housing
Guaranteed lifetime employment
Seniority based pay systems
Generous retirement bonuses

What they expect from their employes:
Loyalty
Hard work
Confucian values in the workplace
They Grew Up In A World of Ambition
Western Ideals Were Present
Dynamic World.
Loyalty Not A Focus
Generation After 1964
Japanese Companies Had To Make Many Changes:
Layoff Old Workers
Guaranteed Lifetime Employment Was Taken Away.

Loyalties To A Single Company Started to Fade.
Panasonic in the 90’s
Changed The Pay Scheme: From Seniority To Performance.

3 Employment Options

New Beliefs:
– Employees Democratisation from Profoundessaywriters.com and experience our high quality essay writing services for as low as $10 after getting a discount. Cheap and Non-plagiarized Custom-essay @Profoundessaywriters.com
– Individuality
– Initiative
– Taking Risk
1998: Time to Change
What Did They Want From Their Young Employees?
Rational & Logical Thinking
Ambitious
Some
Many
Few
Agressive
(cc) photo by twicepix on Flickr
(cc) photo by tudor on Flickr
They Had To:
Close 30 Factories.
13 000 Jobs Were Cut
Many Assets Were Sold.

But It Wasn’t Easy
First Trigger: Richer economy & Ambitious Generation after 1964

Second Trigger: Economic Slump & loss of traditional values & Jobs

Loyalty Benefits Change to Performance Benefits
They still give the employees benefits but not based on seniority.

This leads to a more service-based efficient economy.
They wanted people to encourage individuality, start believing in the employee democratization and were seeking younger employees.

Impediments: old employees.

Implications for Matsushita if:
a) Quickly: the employees may not understand the new system and may reject it.
b) It takes years or decades: the business can not prospered before it’s implemented adequately.
For a business to succeed the managing parties should anticipate changes in society, which lead to social-cultural changes.

Practices of today may not be effective tomorrow.
Confucian values are ethical and philosophical system developed from the teachings of the Chinese philosopher Confucius.
BACK GROUND AND HISTORY
CASE STUDY OVERVIEW
CONTENTS OF PRESENTATION
BACKGROUND
CASE STUDY OVERVIEW
QUESTIONS
ACTIVITY
CONCLUSION
ACTIVITY
CONCLUSION
In 1927, it began producing bicycle lamps, the first product which it marketed under the brand name National.
Panasonic is the world’s fourth-largest television manufacturer by 2012 market share.
Its head quarters are located in Kadoma, Osaka, Japan.
After the war, Panasonic regrouped as a Keiretsu and began to supply the post war boom in Japan with radios and appliances, as well as bicycles. Matsushita’s brother-in-law, Toshio Iue, founded Sanyo as a subcontractor for components after World War II. Sanyo grew to become a competitor to Panasonic, but was later acquired by Panasonic in December 2009.
In 1961, Konosuke Matsushita traveled to the United States and met with American dealers. The company began producing television sets for the U.S. market under the Panasonic brand name, and expanded the use of the brand to Europe in 1979.
Establishment of Panasonic in the
U.S in 1959 as it becomes global.
In 2004 They Started To Make Profits.
WHAT YOURE REQUIRED TO DO
Generation Before 1964
Held Traditional Values
Job Security an Asset
Loyal To Single Company
Seniority-Based Pay System
Worked For Good of Company
Western Ideas Started Change
Traditional Values
They didn’t were as committed as their ancestors.
In the 90’s Japan had an economic crisis.
Overseas Based Managers Brought In Western Management Ideas.
What Option Would You Take?
You Shall Be Given The Same 3
Options That The Employees Were
Given.
Cultural Differences
Difference Between Cultures
Ideals Change
Be Aware Of

Leave a Reply