International Marketing “Chapter 12: Cateora, Philip and John Graham (2011)”

explain how countries may be dropped from further consideration as potential markets in Phase 1 and 2 of the international planning process. Discuss some of the conditions that may exist in a country that would lead a manufacturer to exclude a country in each phase.

Textbook : Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3

Style and format for assignments:

Typed (word processed)

Margins: one inch on the top, bottom, and both right and left sides

Spacing: double-space

Font: Times New Roman 12-font

Page size = letter; Use a standard 8-1/2 by 11 inch paper format

APA 5th Edition Format (Any Web site will provide examples, particularly the references page)

Click Here For More Details on How to Work on this Paper..

Need a Professional Writer to Work on this Paper and Give you a 100 % Original Paper? Click Here and Get this Essay Done

Leave a Reply