International Market Planning and Segmentation Essay

International Market Planning and Segmentation Essay

click here to get your essay done International market planning International marketing is an important dynamic in helping organizations to become globally competitive. International marketing strategies and its efficiency assists in the expansion of an organization. What is more, the major goals of a marketing manager are to reduce risk and capitalize on returns in profit. Global expansion has developed a tactical imperative for nearly all large organizations and marketing managers have a great deal on their hands in developing, monitoring and changing these strategies. Cultural understanding is purely essential for an organization expecting to be effective in operating in a host country and even their own nation.  click here to get your essay done International marketing is an exceedingly difficult and challenging activity for a multinational corporation (MNC) marketer. According to Cateora, Gilly, and Graham (2013), “international marketing is the performance of business activities designed to plan, price, promote, and direct flow of the companies goods and services to consumers of users in more than one nation for profit” (p. 10). This paper will concentrate on this importance of segmentation. The utilization of segmentation is the acknowledgement of different groups in a market diverge greatly and require discrete marketing mixes (Czinkota & Ronkainen, 2010). McDonald’s and marketing segmentation McDonald’s crossed the threshold into the international market through franchising and joint ventures and is currently operating in 120 different countries (Azim & Azim, 2012). They chose market strategies of healthy diet foods to maintain and create new customers. This new strategy assisted the organization in defending market share. click here to get your essay done

 

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